??xml version="1.0" encoding="utf-8" standalone="yes"?>国产日产久久高清欧美一区,久久久这里只有精品加勒比,亚洲精品久久久wwwhttp://www.shnenglu.com/wanghaiguang/category/20409.html不要费你的生命Q在你一定会后?zhn)的地方上? 逆水行舟Q不q则退zh-cnThu, 07 Mar 2013 09:56:28 GMTThu, 07 Mar 2013 09:56:28 GMT60Q{载）产品研发理W记五：目开发管?/title><link>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195840.html</link><dc:creator>王v?/dc:creator><author>王v?/author><pubDate>Fri, 30 Nov 2012 09:34:00 GMT</pubDate><guid>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195840.html</guid><wfw:comment>http://www.shnenglu.com/wanghaiguang/comments/195840.html</wfw:comment><comments>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195840.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.shnenglu.com/wanghaiguang/comments/commentRss/195840.html</wfw:commentRss><trackback:ping>http://www.shnenglu.com/wanghaiguang/services/trackbacks/195840.html</trackback:ping><description><![CDATA[<p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">目分Q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">A</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">U项目：公司U重点关注和理目</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">B</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">U项目：产品UK点关注和理的项?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">C</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">U项目：产品l理或项目经理自q理的目</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">目排序要素Q市场吸引力、竞争地位、胦务评?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">单项目主体：目l理</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">多项目主体：目理?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">目开发四个阶D：阶段Q步骤，dQ活?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">三个计划Q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">1?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">一U计划：解决全流E、全要素协同</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">2?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">二计划Q全程协同下的各部门协?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">3?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">三计划Q指导更模块或个h具体执行d计划</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">提高计划准备度和完成率三要素Q需求管理，关键资源及时CQ项目经理的能力</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">计划制订需要分阶段Q分U进行，避免q求一ơ成?br /><br />本文转自Q?/span><span style="font-size: 12pt;">http://www.shnenglu.com/humanchao/archive/2012/11/26/195692.html</span></p><img src ="http://www.shnenglu.com/wanghaiguang/aggbug/195840.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.shnenglu.com/wanghaiguang/" target="_blank">王v?/a> 2012-11-30 17:34 <a href="http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195840.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>Q{载）产品研发理W记四：产品开发管?/title><link>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195839.html</link><dc:creator>王v?/dc:creator><author>王v?/author><pubDate>Fri, 30 Nov 2012 09:33:00 GMT</pubDate><guid>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195839.html</guid><wfw:comment>http://www.shnenglu.com/wanghaiguang/comments/195839.html</wfw:comment><comments>http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195839.html#Feedback</comments><slash:comments>0</slash:comments><wfw:commentRss>http://www.shnenglu.com/wanghaiguang/comments/commentRss/195839.html</wfw:commentRss><trackback:ping>http://www.shnenglu.com/wanghaiguang/services/trackbacks/195839.html</trackback:ping><description><![CDATA[<p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">研发工作四类程Q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">1?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">技术开发流E：预研、应用技术开?/span><span style="box-sizing: border-box; font-size: 14pt;">V</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">版本</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">2?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">q_开发流E：׃n模块开?/span><span style="box-sizing: border-box; font-size: 14pt;">V</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">版本</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">3?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">产品开发流E：每向l分市场</span><span style="box-sizing: border-box; font-size: 14pt;">R</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">版本</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">4?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">定制目开发流E：在品和q_基础上针Ҏ(gu)一客户的定?/span><span style="box-sizing: border-box; font-size: 14pt;">M</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">版本</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">产品开发活动四个步骤：阶段Q步骤，dQ活?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">概念阶段Q验证市场需求，立产品是否可以立项</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">计划阶段Q确立MҎ(gu)Q资源投入，保工艺、结构方案、设计方案同步，避免重复开?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">发布阶段Q寻找样板客P准备商标、命令、市场指g、品实验局、初步定L略；销售工具包、售前胶片、销售指g、品的配置、商业械设计、品的成功安全分析Q销售培训，发布计划</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">产品开发流E六个阶D：概念、计划、品开发、验证、生命周期管?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">四个决策评审点：概念决策、计划决{、发布决{、生命周期决{?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">六个技术评审点Q品包需求评审、系l规D审、概要设计评审、详l设计评审、样审、小扚w评审</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">财务角色Q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">概念阶段Q品的定h(hun)分析和成本分?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">计划阶段Q核综合成?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">开发阶D：监控成本</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">发布阶段Q明h(hun)格策?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">生命周期阶段Q进行h(hun)格的核准和调整h(hun)?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">生、维护、服务h员：在方案设计阶D参与进来，提出可维护、可安装、可试、可生需求，使方案设计一步到位?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">采购角色Q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">概念阶段Q参与供应商认证</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">计划阶段Q完成元器g认证Q明提前采购的风险</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">产品生命周期阶段Q关注器件的产能情况Q提前预?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"> </p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">企业执行产品开发流E失败原因分析：</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">1?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">为流E而流E，只有研发参与</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">2?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">没有建立市场理程Q没有好的市场经理，产品开发没有良好的输入Q推行品开发流E困?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">3?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">没有培养hpȝU工E师或团队进行MҎ(gu)设计Q没有打通设计时的所有环节，程于形式</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">4?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">评审q于x技术，在市场和财务成功斚w考虑较少</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">5?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">q多x程执行的完整性，没有l合自n情况Q分步推q?/span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">6?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">配套支撑程和体pd设跟不上Q如目理程、W效管理流E、Q职资gpd设，落地的支撑h员配套跟不上</span></p><p style="box-sizing: border-box; color: #4b4b4b; font-size: 12.727272033691406px; text-align: -webkit-auto; background-color: #ffffff; font-family: 微Y雅黑; line-height: normal;"><span style="box-sizing: border-box; font-size: 14pt;">7?/span><span style="box-sizing: border-box; font-size: 7pt; font-family: 'Times New Roman';">  </span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">没有固化或Ş成时Q过早进?/span><span style="box-sizing: border-box; font-size: 14pt;">IT</span><span style="box-sizing: border-box; font-family: 宋体; font-size: 14pt;">化，僵化了流E?br /><br />本文转自Q?/span><span style="font-size: 12pt;">http://www.shnenglu.com/humanchao/archive/2012/11/19/195360.html</span></p><img src ="http://www.shnenglu.com/wanghaiguang/aggbug/195839.html" width = "1" height = "1" /><br><br><div align=right><a style="text-decoration:none;" href="http://www.shnenglu.com/wanghaiguang/" target="_blank">王v?/a> 2012-11-30 17:33 <a href="http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195839.html#Feedback" target="_blank" style="text-decoration:none;">发表评论</a></div>]]></description></item><item><title>Q{载）产品研发理W记三： 产品市场理http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195838.html王v?/dc:creator>王v?/author>Fri, 30 Nov 2012 09:32:00 GMThttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195838.htmlhttp://www.shnenglu.com/wanghaiguang/comments/195838.htmlhttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195838.html#Feedback0http://www.shnenglu.com/wanghaiguang/comments/commentRss/195838.htmlhttp://www.shnenglu.com/wanghaiguang/services/trackbacks/195838.html研发与销售矛N重：需要徏立市Zp，销售与市场分离

市场体系Q分析客户需求，q行产品规划Q培训渠道及客户l理Q立x心品设?/span>

 

市场体系Q让产品好卖Q营

销售体p：品卖好，销

 

需求管理四个步骤：需求收集，需求分析与分类Q需求分发，需求实现及验证

需求管理体pȝ的：让每个h在日常活动中Q将需求进行收集ƈ通过分析和分发，以确保非金属人员面向市场q行开?/span>

需求管理体pd则：落后了，扑֯手；q了，建市场；领先了，做标准?/span>

要徏立好的市Zp，必须建立鼓励研发人员q入营销体系的机制?/span>

Z保证快速地反映市场Q规划必L三个月更Cơ?/span>

 

需求分c：

Ac：C品开发需?/span>

Bc：产品设计规格更改需?/span>

Cc：详细设计路径更改需?/span>

Dc：生订单需?/span>

Ec：CBB和^台开发需?/span>

Fc：技术开发需?/span>

Gc：市场调研Q需要l求?/span>

 

q入一个客L三要素：

1?/span>  市场吸引力：市场规模Q市场成长性，战略价?/span>

2?/span>  竞争CQ是否有能力q入Q市Z额、品优ѝ成本优ѝ渠道能?/span>

3?/span>  财务回报Q收入增长率Q现金流贡献、研发投入出比

 

定C品的需求的Ҏ(gu)Q?/span>

1?/span>  重新q行C品开?/span>

2?/span>  对老品进行改q?/span>

 

外部需求：客户的要求、功能需求、规格需求、可靠性需?/span>

内部需求：产品化需求（可生产、可安装、可l护、可试、可验证Q，技术需?/span>

 

需求完成包括四cMh员：客户l理、市场经理、品经理、技术经?/span>

需求出的四䆾文档Q?/span>

1?/span>  客户需求规D明书

2?/span>  产品包需求说明书

3?/span>  需求的分解分配

4?/span>  技术规D明书

 

品规D{变ؓ技术需求：FFAB

BenefitsQ对客户的好?/span>

AdvantageQ品的优点

FunctionQ功能模块的卖点

FeatureQ实现功能模块的技术特?/span>

 

业界常用?/span>$APPEALS模型Q?/span>$h?/span>A可获得性?/span>P包装?/span>P功能性能?/span>E易用?/span>A保证?/span>L生命周期成本?/span>SC会接受E度

本文转自Q?/span>http://www.shnenglu.com/humanchao/archive/2012/11/16/195266.html



]]>Q{载）产品研发理W记二：产品研发战略理http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195837.html王v?/dc:creator>王v?/author>Fri, 30 Nov 2012 09:31:00 GMThttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195837.htmlhttp://www.shnenglu.com/wanghaiguang/comments/195837.htmlhttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195837.html#Feedback0http://www.shnenglu.com/wanghaiguang/comments/commentRss/195837.htmlhttp://www.shnenglu.com/wanghaiguang/services/trackbacks/195837.html企业战略规划制定Q一个从公司愿景Q到l营计划Q到各品线的愿景，及业务计划，再到产品q_以及核心技术需求，q落实到资源规划以及各种Ȁ励机制的配套保证的M程

 

战略规划分三个层ơ：

1?/span>  层设计Q战略研I层

2?/span>  业务层，产品U战略规划层

3?/span>  支撑层，资源配置理改进?/span>

 

产品战略?/span>W型八个步?/span>

 

技术型企业l织l效指标Q?/span>

1?/span>  生存c能力指标：财务指标Q交付指标，

2?/span>  可持l发展能力指标：C务占收入的比重，核心技术和q_带来的收入占?/span>

3?/span>  核心竞争能力指标Q公共模块共享率Qh员结构合理性及任职资料提升率，引导客户需求与规划能力

 

产品U的核心考核指标是组lW效：对市场成功和财务成功负责

个hl效Q只能品线有利润，l织l效成功Q才有意?/span>

 

企业增加利润的\径：

1?/span>  q入新市?/span>

2?/span>  开发新业务

3?/span>  改变商业模式

4?/span>  降低成本Q研发的首要目的是提高老品的利润Q其ơ是开发新产品Q新技?/span>

5?/span>  提高h

 

企业C务分c：

1?/span>  聚焦发展Q?/span>70%

2?/span>  必须H破的业务，20%

3?/span>  布局式业务，10%

 

W记原书Q?br style="box-sizing: border-box;" />

http://www.amazon.cn/%E4%BA%A7%E5%93%81%E7%A0%94%E5%8F%91%E7%AE%A1%E7%90%86-%E6%9E%84%E5%BB%BA%E4%B8%96%E7%95%8C%E4%B8%80%E6%B5%81%E7%9A%84%E4%BA%A7%E5%93%81%E7%A0%94%E5%8F%91%E7%AE%A1%E7%90%86%E4%BD%93%E7%B3%BB-%E5%91%A8%E8%BE%89/dp/B006THMWQS/ref=pd_sim_b_3


本文转自Qhttp://www.shnenglu.com/humanchao/archive/2012/11/13/195098.html



]]>Q{载）产品研发理W记一QIPD介绍http://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195836.html王v?/dc:creator>王v?/author>Fri, 30 Nov 2012 09:29:00 GMThttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195836.htmlhttp://www.shnenglu.com/wanghaiguang/comments/195836.htmlhttp://www.shnenglu.com/wanghaiguang/archive/2012/11/30/195836.html#Feedback0http://www.shnenglu.com/wanghaiguang/comments/commentRss/195836.htmlhttp://www.shnenglu.com/wanghaiguang/services/trackbacks/195836.htmlIPD介绍

研发的六U出模式：

1?/span>  基础研究Q发明和标准

2?/span>  应用开发，非成熟的应用技术变成成熟的技?/span>

3?/span>  目开发，一ơ性的定制

4?/span>  产品开发，内部׃n模块与品，外部销售的产品Q可扚wQ可重复Q可复制生

5?/span>  解决Ҏ(gu)Q以产品为核心，为客户做的跨产品或跨领域集成Ҏ(gu)

6?/span>  服务和运营，服务、运营、维护获取收?/span>

 

产品开发货架层ơ：器g、组件、部件、单机、整机、子pȝ、系l?/span>

产品分类Q?/span>

1?/span>  内部׃n产品Q器件、组件、部?/span>

2?/span>  面向l分客户的产品Q部件、单机、整机、子pȝQ能力强的公司）

3?/span>  解决Ҏ(gu)U品：子系l、系l?/span>

 

技术型企业的商业模式：l营技术、经营品、经营解x案、经营客户和服务

 

技术型企业的商业模式发展和演变五个阶段Q?/span>

1?/span>  力_密集型加?/span>

2?/span>  目生存?/span>

3?/span>  产品扩展?/span>

4?/span>  q营客户?/span>

5?/span>  集成产业铑֞

 

产品开发方式：

1?/span>  先开发技术，然后做通用产品Q再销?/span>

技术开?/span>->产品开?/span>->形成产品->销售渠?/span>->通用客户需?/span>

~点Q容易被l分市场产品替代Q技术一旦落后没有后l?/span>

2?/span>  客户需求，L技术，完成定制

客户需?/span>->营销渠道->定交付->投入开?/span>->技术突?/span>

~点Q技术开发有风险Q一个个目做，企业很难做大Q质量不易保证；人员没有专业发展通道Q容易流失；目多Q管理越?/span>

 

集成产品开发：

1?/span>  产品开发与技术开发、^台开发分；

2?/span>  技术和q_开发先行，解决技术突_

3?/span>  产品开发按l分客户需?/span>

 

集成产品开发和技术开发特点：

1?/span>  产品开发：Z市场需求和׃nq_Q对市场和胦务的成功负责

2?/span>  技术开发：自己掌握业界成熟的技术，做成货架Q供产品开发时׃nQ以~短产品开发周?/span>

 

集成产品开发三U品Ş态：

1?/span>  产品大版?/span>VQ^台版?/span>

2?/span>  l分客户版?/span>RQ交付给用客户品，四要素：客户及竞争需求、功能与技术需求、时间、成?/span>

3?/span>  客户定制版本MQ在R版本的基上针对具体客L个性化版本

 

产品开发四个范_技术开发、市场开发、生产和服务开发、资料包开?/span>

产品开发的步骤Q?/span>

1?/span>  先进行市场开发，l分客户，L卖点和商业模式，L市场和胦务成功的要素Q?/span>

2?/span>  Ҏ(gu)产品需求进行分解与分配Q进行技术开?/span>

3?/span>  Ҏ(gu)技术要求进行品的可生产性，可安装性，可测试性，可验证性，可服务性开?/span>

4?/span>  Ҏ(gu)产品大量q入市场Q进行技术资料包Q服务资料包和销售工L开?/span>

 

企业研发理发展的五个阶D：

1?/span>  单项目单产品阶段Q以目为核?/span>

2?/span>  多品、共享品和货架q_阶段Q以产品为核?/span>

3?/span>  以共享ؓ核心面向客户需求阶D：以客户ؓ核心

4?/span>  以业链为核心的x利润阶段Q以利润为核?/span>

5?/span>  持箋改进阶段

 

集成产品开发管理思想Q?/span>

1?/span>  产品开发是一Ҏ(gu)?/span>

2?/span>  必须Z市场的创?/span>

3?/span>  执行技术开发与产品开发分?/span>

4?/span>  Ҏ(gu)术进行分cȝ理，核心技术，关键技术的自主开?/span>

5?/span>  跨部分的协同开发，实现全流E全要素Q市场、研发、生产、采购、胦务协同）的管?/span>

6?/span>  CBB和^台徏设，技术共?/span>

7?/span>  执行异步开?/span>

8?/span>  Ҏ(gu)产品的不同层ơ和技术开发执行不同的l构化开发流E?/span>

9?/span>  市场和胦务成功、核心竞争力的提升是研发l效考核的重要因?/span>

 

要实?/span>IPD要以产品U（产品Qؓ核心q行四大重组Q胦务重l、市场重l、品重l、组l与程重组

W记原书Q?br style="box-sizing: border-box;" />

http://www.amazon.cn/%E4%BA%A7%E5%93%81%E7%A0%94%E5%8F%91%E7%AE%A1%E7%90%86-%E6%9E%84%E5%BB%BA%E4%B8%96%E7%95%8C%E4%B8%80%E6%B5%81%E7%9A%84%E4%BA%A7%E5%93%81%E7%A0%94%E5%8F%91%E7%AE%A1%E7%90%86%E4%BD%93%E7%B3%BB-%E5%91%A8%E8%BE%89/dp/B006THMWQS/ref=pd_sim_b_3


本文转自Qhttp://www.shnenglu.com/humanchao/archive/2012/11/11/195045.html

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